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Nick joined Links Group as Chief Operating Officer in March 2017 following the strategic partnership with Equiom Group. In August 2018 he was appointed as Managing Director for Links Group.
Before joining Links Group, Nick was founder and CEO of Aldridges, assisting clients solve market entry and business development challenges across the Middle East and Africa.
As a former British Army officer who has lived and worked in the Middle East since 2003, Nick’s experience in the region includes business development and commercial management across wide range of sectors including; security and risk management, consulting, oil and gas, renewables, transport, construction and government. Nick’s particular expertise is helping companies achieve growth in challenging markets through geographic expansion and/or business line diversification.
Neil joined Links Group in 2016 as General Manager based in Qatar. In February 2020 he was appointed as Managing Director with responsibility for the overall operation and performance of Links Group and for ensuring that the business operates in line with Equiom’s group strategy. He is now based in Dubai.
With more than 18 years of experience doing business in the Middle East, he has a background in international trade and development, particularly in introducing new products and services to Middle Eastern markets. Neil has held commercial positions where he was responsible for developing business in the Arabian Gulf; as well as managing a global network of sales agents.
Neil was also a member of Her Majesty’s Diplomatic Service serving at various posts in the Middle East and Sub Saharan Africa.
Equiom Group formed a strategic partnership with Links Group in September 2016.