Sony sets sights on big profits from the Middle East

Demand for cheaper motion picture equipment in the Middle East and Africa is forecast to give Sony a revenue boost.

Sony Professional Solutions, a unit of the Japanese electronics giant, says its content creation business is worth US$180 million (Dh661.1m) per year in the region.

The business – which specialises in professional video cameras, recorders, editing equipment and monitors – forecasts that its sales will grow by 15 to 20 per cent in the company’s next financial year, which starts in April.

Rob Sherman, the managing director for Sony Professional Solutions in the Middle East and Africa, said greater demand for cheaper products would drive that growth.

“Within our content creation business, we see growth in this region, on average over the last three or four years, of about 15 per cent per year,” Mr Sherman said. “Next year, we see a lot of good projects coming in the content creation area. And we want to grow that.”

Content creation accounts for about three quarters of Sony Professional Solutions’ revenue in the region.

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Article by Links Group on Jan 16th 2012

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