Qatari Diar launches London project’s new identity

The first leading legacy neighbourhood for London, situated on the doorstep of The Queen Elizabeth Olympic Park, has revealed its new identity – the East Village (EV), London E20 – and will be ready for residents to move into in 2013.

Announced by QDD (a joint venture between Qatari Diar Real Estate Development Investment Company and Delancey) and Triathlon Homes (a joint venture between First Base, East Thames Group and Southern Housing Group), at a time when the poor provision of high quality housing in London is the subject of great concern, this new neighbourhood will initially deliver 2,818 new homes. In addition to 1,439 private homes mainly available to rent, there will be 1,379 affordable homes offering the choice of buying or renting to people with a range of income levels.

Mohamed bin Ali al-Hedfa, Group CEO of Qatari Diar, hailed the announcement: “Qatari Diar is thrilled to be launching this new identity for the Athletes Village with our partners from Delancey and Triathlon Homes. Qatari Diar is committed to leaving a positive and sustainable footprint through our investments in the UK market. Together with our partners, we are working to ensure that the Athletes Village becomes a legacy for London and its residents.”

This modern “East Village” neighbourhood breaks the mould for UK residential developments dominated by a short term developer/trader model and disparate, often absent private landlords, and responds to the capital’s housing crisis and the needs of Londoners to rent high quality, long-term homes.

Combining inspiring design by a number of the world’s leading architects, East Village will provide more accessibility, space, stability, security and world-class facilities than any other London residential development.

QDD’s investment and long-term rental plans for East Village highlights a renewed and long-term confidence by the private sector in London’s residential property market and guarantees residents the benefit of a responsible, consistent landlord. This long-term approach will ensure the highest standards of service and internal and external spaces, for all East Village residents for many years to come.

Home to over 6,000 Londoners, and unlike any other residential development in London, East Village will combine the vibrancy of city living with unrivaled outdoor space and world-class facilities.

Residents moving into this new neighbourhood will enjoy living in one of the capital’s best-connected areas. Canary Wharf can be reached in 12 minutes, the West End in 20 minutes and St Pancras International in just 6 minutes – residents can whiz to Paris and beyond. For the frequent international traveller, all London airports can be reached within the hour.
Modern and sustainable living is at the heart of this new neighbourhood. All East Village homes are designed to reduce environmental impact and carbon emissions. All energy is produced locally through Combined Cooling Heat and Power (CCHP) Plants which reduces carbon emissions by 68%.

Article by Links Group on Dec 11th 2011